UNLOCKING SUCCESS:
DOUBLING YOUR LGBTQ+ WEDDING BOOKINGS WITH EVOL.LGBT
In recent years, the wedding industry has witnessed a significant shift towards inclusivity and diversity. LGBTQ+ couples, just like any other, seek to celebrate their love in unique and meaningful ways. As a vendor, tapping into this growing market can open up new opportunities for business growth. In this guide, we’ll explore the LGBTQ+ wedding market, share insights and strategies to attract LGBTQ+ couples, and reveal success stories from vendors who have doubled their LGBTQ+ wedding bookings through EVOL.LGBT.
UNDERSTANDING THE LGBTQ+ WEDDING MARKET
The LGBTQ+ wedding market is thriving, with a diverse range of couples planning their dream weddings. To effectively cater to this market, it’s crucial to understand its nuances. Here are some key insights:
1. Market Size and Growth: LGBTQ+ weddings represent a burgeoning market.
There are over 1.2 million same-sex couple households in the United States now.
7.2% of American adults identify as lesbian, gay, bisexual, transgender or something other than straight or heterosexual.
2. Economic Impact: LGBTQ+ weddings contribute significantly to the wedding industry’s economic impact.
$4.3 billion: The total spending by same-sex couples on their weddings between 2015 and 2022 in the United States alone.
Network Expansion
Networking within the LGBTQ+ wedding community should be a genuine effort to connect and build relationships. By taking these steps, you can expand your network and establish yourself as a trusted professional within this inclusive and diverse market.
1. Identify Key LGBTQ+-Friendly Wedding Planners and Vendors:
- Begin by researching and identifying wedding planners and vendors who have a strong presence and reputation within the LGBTQ+ wedding community. Look for those who openly support and cater to LGBTQ+ couples.
2. Attend LGBTQ+ Wedding Expos and Events:
- Participate in LGBTQ+ wedding expos, fairs, and events. These gatherings provide excellent opportunities to meet and connect with wedding planners and vendors who share your commitment to LGBTQ+ inclusivity.
3. Online Communities and Directories:
- Join online forums, social media groups, and directories specific to LGBTQ+ weddings. Engage in discussions, share your expertise, and connect with professionals who specialize in LGBTQ+ weddings.
4. Collaborate on Styled Shoots:
- Consider collaborating with LGBTQ+-friendly wedding planners, photographers, florists, and other vendors on styled photoshoots. This not only showcases your work but also fosters strong professional relationships.
5. LGBTQ+ Wedding Associations:
- Explore LGBTQ+ wedding associations and organizations. Becoming a member or attending their events can help you build connections with like-minded professionals.
6. Share LGBTQ+ Inclusivity on Your Website and Social Media:
- Make sure your website and social media profiles clearly convey your LGBTQ+ inclusivity. Use inclusive language, share real LGBTQ+ wedding stories you’ve been a part of, and highlight your commitment to serving this community.
7. Attend LGBTQ+ Cultural Events:
- Engage with the LGBTQ+ community by attending LGBTQ+ cultural events, pride parades, and festivals. This can help you establish a genuine connection and better understand the community’s needs.
8. Offer LGBTQ+ Wedding Packages:
- Create specialized packages tailored to LGBTQ+ couples. Promote these packages to showcase your dedication to serving this market segment.
9. Ask for Referrals:
- Encourage satisfied LGBTQ+ clients to refer your services to others within the community. Positive word-of-mouth recommendations can be a powerful networking tool.
10. Be Respectful and Inclusive:
- Always approach networking with respect, empathy, and inclusivity. LGBTQ+ couples value vendors who understand and honor their unique needs and preferences.
Tailored Promotion for LGBTQ+ Couples
Now that you understand the LGBTQ+ wedding market’s scope, let’s explore how to effectively market your services to LGBTQ+ couples:
Creating Trust: Building trust is paramount. LGBTQ+ couples appreciate vendors who openly support their community. In fact, over 70% of LGBTQ+ couples actively seek out LGBTQ+-friendly vendors for their weddings.
Listing on EVOL.LGBT: To achieve this trust, consider creating a listing on our website, EVOL.LGBT, which is a dedicated platform for LGBTQ+ weddings. Listing on EVOL.LGBT is not only showcases your support but also makes you easily discoverable to couples seeking LGBTQ-friendly vendors. Please use this link to explore the listing options on EVOL.LGBT.
Success Stories: Doubling Bookings with EVOL.LGBT
Real-life success stories can be inspiring:
Case Studies: Dive into case studies of vendors who partnered with EVOL.LGBT and effectively doubled their LGBTQ+ wedding bookings.
Wood Table Rentals saw a remarkable increase in bookings, with a growth rate of 60% after listing on EVOL.LGBT.
LifeStory.Film also experienced significant growth in bookings, with a 43% increase in LGBTQ+ couples’ reservations.
Grow with EVOL.LGBT
Website Visits Over 60K
Reach Over 10mln
YouTube Over 108k
Instagram Over 70k
Platform Statistics:
EVOL.LGBT boasts impressive statistics, with over 60,000 unique visitors every month, a reach of over 10,000,000 people every month, and an active social media following of over 250,000. Additionally, the EVOL.LGBT YouTube channel has over 108,000 subscribers.
As you embark on this journey to unlock success in the LGBTQ+ wedding market, remember that each LGBTQ+ wedding is a celebration of love, diversity, and inclusion. By embracing these values and leveraging the statistics that demonstrate the market’s significance, you can contribute to making dreams come true for all couples, regardless of their gender identity or sexual orientation.
Creating the Largest LGBTQ+ wedding video collection in the world
If you wish to contribute to the creation of the world’s largest LGBTQ+ wedding video collection, please share a video from a wedding in which you were involved.
How to get featured on EVOL.LGBT
CREATE A LISTING ON EVOL.LGBT
The easiest and fastest way to get more bookings from LGBTQ+ couples.
SUBMIT WEDDING VIDEO
Share a video from a wedding in which you were involved and get featured on EVOL.LGBT with a free limited profile.
SUBMIT WEDDING PHOTOS
Ask the couple from a wedding in which you were involved to fill out the form and get featured on EVOL.LGBT with a free limited profile and get a chance to be featured on our social media.
